I came across this graphic design project when browsing through landscape architecture blogs online, I thought that it would be worth posting primarily because of its overall dramatic effect on the viewer. As expressed through the imagery above, it shows how quickly the signs appearance changes when one approaches it from various perspectives on foot, though since this artwork is focussed towards the driver the designer carefully calculated at which points (in vehicle) the message should be much clearer. These "sweet spots" are usually first experienced by those who are entering and exiting the car park by vehicle up to 15 metres away.